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Creative brief · 219 references · 13 styles

New one-page site

Start with the truth. We'll bring the point of view.

A name is enough to start. Uploads make the copy specific: services, prices, hours, team notes, frequently asked questions. Photos become the hero, a gallery, or the about section. The studio then retrieves relevant design references, invents three concepts, commits to the least safe one that still serves you, and runs a scored critique before you see the draft.

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  1. Material
  2. References
  3. Art direction
  4. Build
  5. Critique

The business

Start with the name customers use, then describe the work in your own words.

Voice, services, neighbourhood, what makes you different. Facts only; the designer will not invent awards or testimonials.

These steer the art direction more than the industry does. Contradictions are welcome: “clinical but warm” is a real brief.

Art direction

Pick a look if you already know it, or leave it on automatic. Automatic scores all 13 styles against your industry, notes, brand words, and logo, then avoids your recent picks so consecutive sites never share a template.

Chosen for you
Concept seed

Optional. A seed forces the flavour of the concept: a zine, a control panel, a poster. Leave it on Auto unless you want a specific argument.

Swipe to compare all 13

Taste and references

Optional, but this is where a generic brief becomes a specific one. What you like and dislike is read into the design brief, not pasted into the page.

One public URL per line. We read layout, typography, and colour cues, then merge the traits into the brief. We never copy their words or assets.

Logo and source material

PDF, DOCX, TXT, MD, or CSV. Up to 25MB each. Photos become the hero, the gallery, or the about section; PNG and SVG logos also provide the palette.

Logo (optional)
Documents
Photos (optional)0/6